Over the time we have developed a wonderful social market research techniques. NexGen has a separate division to cater public sector and social market research projects. We are regularly doing some large projects for Government of India and various Ministries. Some of the social clients are NGOs, funding agencies and welfare agencies. Key public sector and social market research done by NexGen are:
• Impact assessment studies
• Base-line, mid-line and end-line surveys
• Surveys of beneficiaries of various schemes and programs
• Behavioural studies
