The dynamic nature of today’s business environment has led to an increase in the risks and uncertainties. Increased level of awareness of the customers has led to a dramatic increase in competition as more and more companies are now trying to cater to the needs of these customers. Entering into a new business without doing the in-depth analysis can be challenging. To ensure profitability, it becomes essential to conduct detailed analysis before venturing into the new business. The feasibility study done by NexGen are in-depth analysis of all aspects.