For any market research activity the consumers research companies in india are the major participants. NexGen conducts more than 1 million consumer’s surveys every year.
NexGen divided consumer’s surveys into four major categories:
Awareness Studies:
• Consumer awareness studies• Consumer attitude studies
• Consumer usage research
• Public relation research
• Advertisement effectiveness research
• Customer perception surveys
Targeting studies:
• Market segmentation research• Brand positioning and branding research
• Competitive analysis and effectiveness
Brand Acquisition studies:
• Concept testing• Product optimisation
• Pricing research
• Usability testing
Customer retention:
• Customer satisfaction and customer loyalty research• Brand communication studies
• Customer experience
• Shoppers insight research